Your Cutting-Edge business Resource

business ethics Article

   business Navigation

Business Directory
Business Ethics
Business Ethics Articles
Business Ethics Articles 2006

Below, you'll find extensive information on leading business ethics articles and products to help you on your way to success.

5 Mistakes To Avoid When Printing Your Business Cards
By Frank Salsa
Your card is often the way that you make a first impression. This nifty tool helps you to keep in contact with potential clients and current ones, and it can give them useful information about your business.

However, if you take a look at the average card, then you will see that many of them suffer from poor designs. Often, these come from businesses who attempt to design cards themselves or who utilize the services of a company that offers to print their cards for free.

There are certain things that you want your card to do. You want it to reflect your company in a positive matter. You want it to stand out from other cards so that people remember you. However, there are some things that you should absolutely avoid.

Going Cheap on the Paper Stock

You might think that choosing a lower-quality paper stock will help your budget, but the downside is that your card will feel cheap and flimsy. And the impression that your card gives is often the same impression that someone has of your company. Choose a substantial, mid-weight paper stock for your cards to achieve the best impression.

Templates that Don’t Match

You might think that using a pre-designed template will make designing your card easier. While this can help, you must use caution to choose a template that works with your logo. Most will not work well together, as a custom logo needs a customized template to highlight its uniqueness. You should also avoid

templates that include a photograph, as these will often detract from your logo and impact the branding process negatively.

Too Big of a Logo

Contrary to popular belief, bigger is not always better. In fact, the bigger the company, the smaller the logo usually appears on the card. Avoid the temptation to oversize your logo in an attempt to draw attention to it. The use of white space around the logo can have the same effect without feeling overwhelming.

Being Too Colorful

Using too much color on your card is the equivalent to screaming at the customer. Color can be a huge asset when it is used properly, since color is closely linked to memory recall. Use one or two specific colors that tie in to your logo instead of trying to create a rainbow-colored masterpiece.

Overdoing the Customization

These days, there are numerous ways to make your card stand out. You can go with a complex die-cut, you can make your card different sizes, or you can even go with a unique card stock. However, you have to make sure that your card is still functional. Save the dramatic presentations for a highly customized endeavor. For your average card, remember that you want to choose a somewhat “standard” size and shape so that it can still slide into a wallet or a Rolodex easily. Slightly rounding the corners or using embossing can allow you to customize your card without going over the top and detracting from your professional image.
Make sure your business card printing create the best impression for you and your company.Learn about PsPrint’s printing services that can help you leverage your business cards for maximum returns.


We strive to provide only quality articles, so if there is a specific topic related to business that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our business ethics website.

Additional Related Resources      
Effective Branding In A Dropshipping Business
By Danielle Jacob
Is it really important to pay attention to your branding? Can brand really affect the productivity of your dropshipping business? The answer yes! In fact, one study shows that people often make their Read more...
Why Business Executives Prefer Booking Melbourne Serviced Apartment
By Alex Ausstin
Booking a serviced apartment during your stay at Melbourne is the best decision. However, you need to find out the best available options within your budget. There are a few primary attributes that a Read more...
Easy Business Loans From Home
By SureshKumar
In the world of business, time is of great essence because every minute counts when it comes to making or breaking a deal. Even the foundation of a business depends a lot on time. Someone who has a Read more...
What It Takes To Start And Run An Successful Online Business.
By Bhurst
If you are like many people, cost of living concerns and family issues may have you considering starting your own online business. The trick to this process is to actually do it, and stop thinking Read more...
© 2006 VR-Businessworld.com. All rights reserved. business