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Chinese Newspaper Making Opportunities In International Business
By Lucile Taylor
In December of 1984, International Business, an organ of the Chinese Ministry of Foreign Trade and Economic Cooperation (MOFTEC) was officially launched. It is the only authoritative national daily in its field and has become one of today’s unique-styled newspapers being very influential both at home and abroad.
The International newspaper was designed to help China understand the world and vice versa. It was also aimed to open the doors and promote Chinese-foreign economic cooperation. It is China’s most important mass medium serving to guide foreign trade and economic cooperation across the country and has always pursued MOFTEC’s guidance for endorsing China’s economic and trade relations with foreign countries.
The International newspaper of China also publishes decrees and policy documents issued by MOFTEC and explain the country’s policies on opening the doors to economic cooperation and foreign trade. It holds invitations to and results of bidding for export and import allocations, and states latest achievements in foreign trade and economic cooperation from across china as well.
This newspaper also devotes large space to developments and commentaries on economic activities, international trade, economic news around the globe, market quotations, and new information on investment opportunities. The paper also answers questions about China’s economic policies, laws and decrees, and foreign trade, circulating knowledge of economic operations and global trade.
Business newspaper outlines of Chinese Foreign Trade and economic cooperation enterprises, offering mentoring services about export and import business, foreign investment in China, and importation technology, making the paper an important bridge between foreign circles and the Chinese.
These important reasons and the role International newspaper plays in China, has enabled the paper to win the heart and trust of a large number of readers and increasingly influence more people. At present, it has nearly a million readers in China and more than one hundred thirty countries and regions as subscribers. It is considered a crucial guide to the Chinese market by the majority of foreign firms in China and is the first option of resource for overseas people planning to trade with the country.
The reputation of this paper has shown a steady increase among mass media locally and abroad with many of its reports, commentaries, and other information being used by other newspapers and journals occasionally and some reports have won national awards. With the development of China’s foreign trade and economic cooperation, so has International newspaper expanded in the path to improving its work and services growing in strength.
Presently, International is the only Chinese newspaper that deals with international appearing seven days a week in a four-page folio forum. It has published monthly English and bimonthly Japanese versions to enlarge its readership abroad.
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